The skincare and cosmetics industry has long been dominated by brands catering exclusively to the female market to the exclusion of men and just about everyone else that doesn’t fit the criteria. 

The industry has long failed to recognise that there’s this whole other segment of the population that aren’t women, that still want access to premium quality products designed specifically for them.

That’s why we’re here.

While traditional stereotypes might have made men feel ashamed for caring about how they look, times have changed. 

Men, just like women, want to navigate each day feeling good about the way they look—and their skin is a big part of that. We’re here to keep it real with a skincare that's pure and simple, and that does what it says it will.

Neutrum is a little different from other skincare and cosmetics brands—we’re all about making people look and feel great, no matter who they are. We’re equivocal. We are all-encompassing.
We believe pure and simple skincare is the right of every man.
We want to see our products in every man’s bathroom.
We want to make skin care second nature for men, producing premium cosmetics and skincare products that empower individuals to embody the best version of themselves, no matter who they are, how they identify or who they aspire to be.

We don’t judge. We don’t discriminate. Instead, we celebrate the individual.

We’re here to make sure every man can feel empowered to care for their skin the way they want—and to wear it with confidence.

Skincare has forever been too complicated. We’re making it uncomplicated, with a straightforward range of products designed specifically for men’s skin.

We know it only takes a few core products to get great results. Enriched with skin-nourishing ingredients, we’ve packed plenty of punch into each of our products so you can achieve excellent results without the complicated regimen. 

The cruelty-free range of Neutrum products has been custom-designed in-house, while always ensuring they’re loaded with all premium ingredients that makes your skin look and feel great while leaving nasties like parabens and SLS out.

Based in Melbourne, we are an Australian-owned and operated company. 

Conceptualised when two forward-thinking guys recognised the need for something that was a little different to the stock-standard brands that were dominating the Australian skincare and cosmetics landscape, Neutrum is a locally-grown business with big dreams.

With a vision built around supporting men to be the best of version of themselves without apology, we’re here to bring something new to the Aussie skincare industry.

Everything we do impacts the natural environment that we’re a part of. At Neutrum, we strive to operate in an environmentally conscious way, always looking for ways to minimise the impact we have on the planet.
That’s why we choose earth-friendly packaging that is recyclable and refillable.

We also choose to manufacture our products right here in Australia so our products don’t have to travel as far to get to you, reducing emissions along the way.